World Cup fans shouldn’t worry about South Africa running out of beer during the month-long tournament. “There’s no need to worry, guys. There will be plenty of our beer for all the fans during this period,” said Norman Adami, managing director of South African Breweries, the local arm of global drinks giant SABMiller.

Southwest Airlines will add Corona Extra to the beer list onboard. The additional beverage option is another way Southwest is improving the Customer experience onboard.

Anheuser-Busch’s Bud Light brand has entered into a multi-year sponsorship agreement with the National Football League.

Miller High Life, the brand synonymous with common sense, is bringing a new look to store shelves this month with the debut of new primary and secondary packaging across all bottle and can offerings.

New Hampshire homebrewer Rob North triumphed over nearly 200 other entrants to win the third annual Samuel Adams Patriot Homebrew contest. His winning brew, a Rauchbier, meaning “smoke beer” in German, will be served and sold at Gillette Stadium during the upcoming Patriots season. Hailing from Manchester, New Hampshire, North beat out entries from all six New England states.

Jim Koch, founder and brewer of Samuel Adams, and The Lexington Minute Men, Inc., the original group of re-enactors dedicated to preserving the memory of the men who fought in the first battle of the American Revolution, are calling for all Americans to honor Patriots’ Day as a national holiday.

Newcastle Brown Ale announced the launch of the one and only Geordie Schooner. This unique glass will offer consumers an authentic beer drinking experience inspired by the brand’s English heritage. The Geordie Schooner will be used to serve the refreshing golden brown ale to its fans at pubs and bars nationwide.

Samuel Adams is proud to announce that New Hampshire resident Michael Robinson’s Old Ben Ale and New Mexico resident Ben Miller’s Mile High Barley Wine are hitting the shelves nationwide after besting more than 1,300 entries and being chosen as the winning homebrews in the 2009 Samuel Adams LongShot American Homebrew Contest.