Japanese brewer Sapporo is shopping around for a premium beer brand in the United States as it looks to expand its North American market share and offset declining demand in Japan, a company executive said.

The Discovery Channel Raises A Glass For Brewed, New Series On The World Of Beer Announced For Fall 2010. Silver Spring, MD – Beer is the drink of the masses. If you look into a glass of beer you can see the past, present and future of mankind. Cicero lauded it, Genghis Khan fought for it and now Discovery Channel celebrates it with a world premiere series, BREWED, exploring the culture, history and variety of beer.

The 4th Annual North Fork Craft Beer, BBQ & Wine Festival will take place at Martha Clara Vineyards in Jamesport on August 14, 2010. It will also be an official polling place for the 2010 Samuel Adams Beer Lover’s Choice national taste test. Bert Boyce, the Brewer for Samuel Adams, will make a special guest appearance at the summer festival to meet and greet attendees and preside over the polling station.

Winners in the 2010 United States Open Beer Championships were announced last week. More than 700 beers in 50 different categories were submitted.

Budweiser, Live Nation and Haymon Events announced the return of Budweiser Superfest, which begins August 5 for an 18-city tour. The 2010 tour will feature an all-star lineup including Anthony Hamilton, Kem, Jaheim, Raheem DeVaughn, Abraham McDonald and Hal Linton, with more to be announced.

The brewers at Samuel Adams and artisanal meat purveyor Jake Dickson unveil the innovative Samuel Adams Boston Lager Cut. The partnership between the brewers and Dickson, owner of Dickson’s Farmstand Meats in New York City, marks the first time a brewer and specialty meat purveyor have teamed up to design an original cut of beef.

The Board of Directors of the Beer Institute, a national trade association representing companies which produce and import more than ninety percent of the beer sold in the United States, announced that 29-year Navy veteran Capt. Joseph S. “Joe” McClain has been appointed as the next president of the Institute.

I just found out that Mac’s Tavern, the real-life bar from the TV Show It’s Always Sunny In Philadelphia, opened this month in Philadelphia’s Old City neighborhood. Mac’s Tavern has 17 beers on tap, gastropub fare, a jukebox and occasional acoustic musical talent.