Bud Light Sponsors The National Football League in 2011
Anheuser-Busch’s Bud Light brand has entered into a multi-year sponsorship agreement with the National Football League.
Beginning with the 2011 season, Bud Light will become the official and exclusive beer sponsor of the NFL. The deal stamps America’s best-selling beer brand on the nation’s most popular sport, top to bottom.
“The NFL is the biggest, most watched sport in North America, and we are proud for Bud Light, the world’s best selling beer, to be the league’s official beer sponsor beginning with the 2011 season,” said Dave Peacock, president of Anheuser-Busch, Inc.
“We have appreciated their vast support of our clubs and network partners over the years and we are pleased they will join our stable of sponsors,” said Steve Bornstein, the NFL’s executive vice president-media.
Anheuser-Busch, a long-time supporter of NFL clubs and telecasts, will be able to use NFL logos and trademarks in its advertising and marketing. These logos include the NFL shield logo, and marquee events, such as the Draft, Kickoff, Pro Bowl and Super Bowl.
“This gives Bud Light real ownership of professional football within the beer category, and expands on our existing connections to NFL fans through sponsorship of 28 teams, our continued substantial advertising presence in the regular season and playoff broadcasts, and our Super Bowl advertising exclusivity that has been in place 22 consecutive years,” Peacock said.