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Beer Lovers Thirst For Samuel Adams Noble Pils; Brewers Choose It As The New Spring Seasonal Beer

Submitted by on January 13, 2010 – 11:31 AMNo Comment
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Boston, Mass. – Since 2005, the brewers at Samuel Adams have been offering drinkers a voice in choosing one of the new beers they will introduce in the coming year.  Last year, voters in the 5th annual Samuel Adams Beer Lover’s Choice contest were decisive in choosing Samuel Adams Noble Pils, a hoppy pilsner beer brewed with a recipe that calls for all five varieties of Noble Hops.

The voters’ response to the new Noble Pils was so overwhelming that the brewers have decided to make Samuel AdamsNoble Pils the new spring seasonal brew, which joins Samuel Adams Summer Ale, Samuel Adams OctoberFest, and Samuel Adams Winter Lager in the brewery’s year round seasonal line-up.

“We know that Samuel Adams’ drinkers look forward to each season’s new arrival.  Samuel Adams Noble Pils is an excellent beer to help people get from winter’s chill to the warming weather with a crisp and spicy beer for spring,” said Brewer and Founder Jim Koch.

This beer is special because of the quality and quantity of the hops in the recipe. Of the 100 plus hop varieties in the world only five are judged “Noble hops,” and this beer uses all five.  Four are from Germany and one from the Czech Republic. The German hop varieties in Noble Pils are: Hallertau Mittelfrueh, Tettnang Tettnanger, Spalt Spalter, and Hersbrucker Hersbrucker. The Noble hop variety from Bohemia in the Czech Republic is Saaz. The Hallertau and Tettnang hops are the hops used in Boston Beer’s flagship style, Samuel Adams Boston Lager.

“I love the complex layers of hoppiness of this beer,” Koch added. “But what makes our Samuel Adams Noble Pils a great beer is that the spicy bitterness of the hops is perfectly balanced by the sweetness of the Bohemian Pilsner malt, which adds a honeyed malt character and full body to the brew.

Samuel Adams Noble Pils will be available nationwide beginning in mid-January and replaces Samuel Adams White Ale as the spring seasonal offering.  Samuel Adams White Ale will be available as one of six styles in the 2010 Samuel Adams Winter Classics variety pack.

Last summer, the Beer Lover’s Choice program had the highest number of tasters in its five year history, with more than 68,000 votes cast during more than 1,300 tasting events held across the country. The other beer in competition this year was an IPA. Voters rated the beers on five characteristics: color, aroma, taste, mouth-feel and finish.  The Noble Pils garnered 55% (or 37,855) of the total votes.