Bier Magazine
Home » features

4. Pabst Brewing Company

Submitted by on December 31, 2009 – 2:44 PMOne Comment
Bookmark and Share

Pabst Brewing Company
Location:
Woodridge, Illinois
Founded:
1844

Despite being well over one-hundred years old, Pabst Blue Ribbon is more popular than ever. Why? Well, it’s up for debate. Some say that its rural sensibility appeals to the irony addicted hipster crowd, while others simply stipulate that it’s the best tasting beer one can get for 50 cents a can. Regardless, the Pabst Brewing Company is doing something right, as PBR’s sales have skyrocketed despite nearly a complete lack of marketing on their part. Still, the indie crowd can be a fickle bunch, and with PBR raising its prices in 2009, it’s likely that Pabst is going to see stiff competition from Miller High Life in the cheap, mildly ironic beer racket in the coming decade.

Next >