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Sam Adams Has A Dream

Submitted by on October 9, 2009 – 7:44 AMNo Comment
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During the month of October, for every case of Samuel Adams Boston Lager sold in Massachusetts and Rhode Island, 25 cents will go towards Samuel Adams Brewing the American Dream, a philanthropic program created last year by The Boston Beer Company to provide financial support and services to low and moderate income entrepreneurs in the food & beverage industry. The program’s mission is to help passionate entrepreneurs by giving them a leg up in their pursuit to follow their American dream.

SamAdamsLagerIn June 2008, The Boston Beer Company partnered with ACCION USA, the country’s leading not-for-profit micro-lending organization, to launch Samuel Adams Brewing the American Dream. The program has since provided many different kinds of support to financially underserved food and beverage entrepreneurs, including seminars, workshops, mentoring and speed coaching events where Boston Beer employees provide their expertise one-on-one and with small groups of entrepreneurs. In launching the program, The Boston Beer Company made an initial donation of $250,000 to the fund. To date, the program has provided loans to 31 food & beverage entrepreneurs in New England, saving or creating more than 240 jobs. With the participation of a thirsty citizenry in October, The Boston Beer Company hopes to increase the number of loans provided to local entrepreneurs and continue in the effort to help small businesses during this shaky economy.

“I started Samuel Adams almost 25 years ago, on a shoestring. I brewed the first batch of Samuel Adams Boston Lager in my kitchen. I applied to several banks for a loan to start my business, but every bank turned me down,” Jim Koch, founder and brewer of Samuel Adams beers, said. “Despite the hurdles, I believed in Samuel Adams Boston Lager and wanted to share it with beer lovers looking for a fresh and flavorful local beer. Today, I want to bring things full circle and give back to other passionate entrepreneurs who need a leg up.”

Earlier this year, The Boston Beer Company brewed a special beer, Samuel Adams Boston Brick Red, available on draft and only at bars and restaurants in the Boston area. For each keg of Boston Brick Red enjoyed throughout the City, the brewer made a donation of $4.

“The effort with Boston Brick Red has gone very well; we’ve raised nearly $10,000 for the program, and it’s been a great way for beer drinkers to join with us to support these individuals looking to realize their business dream,” Koch explained. “So, we started looking for ways to expand that effort. We’re hopeful that the donation made through sales of Samuel Adams Boston Lager in October will lead to funding many more loans.”

Distributors in Massachusetts and Rhode Island have also joined in to support The Boston Beer Company in the effort, offering to match the 25 cent donation in their respective distribution areas. Participating distributors include Atlas Distributing, Inc. of Auburn, Massachusetts, Burke Distributing Corporation, of Randolph, Massachusetts, Commercial Distributing Company of Westfield, Massachusetts, Horizon Beverage Company of West Greenwich, RI, L. Knife & Son of Kingston, MA and Merrimack Valley Distributing Company of Danvers, Massachusetts.

About The Boston Beer Company:

The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father’s attic. After bringing the recipe to life in his kitchen, Jim brought it to bars in Boston with the belief that drinkers would appreciate a complex, full-flavored beer, brewed fresh in America. That beer was Samuel Adams Boston Lager, and it helped catalyze what became known as the American craft beer revolution.

Today, the Company brews more than 21 styles of beer. The Company uses the traditional four vessel brewing process and often takes extra steps like dry-hopping and a secondary fermentation known as krausening. It passionately pursues the development of new styles and the perfection of its classic beers by constantly searching for the world’s finest ingredients. While resurrecting traditional brewing methods, the Company has earned a reputation as a pioneer in another revolution, the “extreme beer” movement, where it seeks to challenge drinkers’ perceptions of what beer can be. The Boston Beer Company strives to elevate the image of American craft beer by entering festivals and competitions the world over, and in the past five years it has won more awards in international beer competitions than any other brewery in the world. The Company remains independent, and brewing quality beer remains its single focus. While Samuel Adams is the country’s largest-selling craft beer, it accounts for just under one percent of the U.S. beer market.