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BA Poll Finds Quality of Beer Remains Priority

Submitted by on June 5, 2009 – 8:34 AMNo Comment
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More than 1,900 beer lovers enjoyed craft beer and food pairings from 68 craft breweries at SAVOR: An American Craft Beer & Food Experience in Washington, D.C. savor_01on May 30. The Brewers Association conducted a post-event survey and found that demand for quality beer remains high despite the economy. An overwhelming 91.4 percent of surveyed attendees said the economy has not affected the quality of beer they purchase. In addition, 98.8 percent of respondents cite “high quality” as their main priority when purchasing beer, as opposed to “low price” or “brand recognition.”

Charlie Papazian, president of the Brewers Association, said that SAVOR was a huge success with 68 craft breweries that participated. “These breweries are succeeding despite a number of challenges including access to market, rising cost of raw materials and ingredients, and tax issues on both the federal and state level—not to mention the economy,” Papazian said. “We’re happy that interest in craft beer is so strong that SAVOR, as a second year event, sold out eight weeks in advance.”

Other Results from the SAVOR Survey

When it comes to spending habits, over half (54.9 percent) of surveyed SAVOR attendees said they spend more than $50 per month on beer, while 36.6 percent spend between $25 and $50 and only 8.6 percent spend less than $25 per month. And contrary to popular belief, many beer lovers enjoy other fermented beverages as well. Nearly half of respondents (46.9 percent) claimed to look outside the beer glass and consider themselves to be cross drinkers (enjoying a combination of beer, wine and/or liquor), while 51.6 percent identify themselves as beer lovers exclusively.

Written by Michelle A. Pagano